so we're talking from new orleans to new delhi, from bangkok to boston, across the world we're looking for those places that you kind of want to keep to yourself but you know you have to share. >> and we're not talking just the five stars, the white linen restaurants. we're talking your food trucks, your greasy spoons, all of them? >> i'm thinking brasseries but also food trucks, as you said, street food stalls, kabob stands, anything that you love. when you think about what is that one meal that i want to have in that destination that really signifies the place, that's what we're talking about. we want people to feel that hometown pride, whether it's a place they live or travel to and they know the secret spot so we can get everybody out of their hotel rooms so they're not having necessarily a cold room service burger and they're experiencing the place. because after all when you're in a restaurant that really is a local place, that's when you're really going to have a sense of place and really feel like you're experiencing that destination. >> absolutely. i understand you have a coup